Problems of choosing strategies for diversifying companies

The paper considers the problems of choosing strategies for diversifying companies. It was revealed that in corporate practice, there is a certain tendency towards moderately diversified companies with related business lines (relational diversification). authors analyzed set four main growth strategies: market penetration; expansion; product innovation, and diversification. Their advantages disadvantages are identified. Depending on degree risk appetite, three types diversification were studied: horizontal diversification, vertical lateral (diagonal reasons analyzed, which may lie both environment company (exogenous) within (endogenous). stocks monetary investments considered, this process assessed. despite fact portfolio undeniable, due to its complexity, it almost impossible investors independently create effective security portfolios. need take into account systemic non-systemic risks proved. ways diversify described. concluded companies, regardless whether they expanding their services or opting long-term cases, an entrepreneurial restructuring plan can only be implemented under conditions.